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Consumer Rights Awareness Online Training Course
Course Description Are you aware of your consumer rights? By staying savvy with your consumer rights, you can avoid getting swindled or duped, collect the compensation that you are entitled to and steer clear of misleading advertising.Awareness of your consumer rights can also help you stay one step ahead of unscrupulous sellers and unethical marketing campaigns. Every consumer is entitled to certain basic rights and any violation renders you liable for compensation. As a consumer, you can file your complaint in consumer courts and get the company blacklisted if they have breached their contract with you. Awareness of consumer rights helps improve fair trade practices and provides a balance of power between sellers and consumers.What's Covered in the Course? How to define consumer rights, why they are important and how it helps to be aware of your rights The fundamental consumer rights available to every customer including right to choose, right to be informed, right to safety, right to basic needs and so on How sale and purchase agreements work and what to do in case of violation of contract How to identify unfair business terms and what to do if you are a victim of unethical practices How to block, stop or complain about unsolicited direct marketing communications and how to protect your right to privacy Benefits of Taking This Course: There will be reduced likelihood of getting duped or swindled over purchase of products and services; you will learn how to identify a breach of contract You can enjoy your right to privacy without getting disturbed due to unwanted communications There are higher chances of enjoying more competitive prices and avoiding paying any hidden charges Who can take the course?Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course. What is the structure of the course?The course is broken down into 5 individual modules. Each module takes between 5 and 60 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience. Where / when can I study the course?You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move! Is there a test at the end of the course?Once you have completed all modules there is a multiple choice test. The questions will be on a range of topics found within the modules. The test, like the course, is online and can be taken a time and location of your choosing. What is the pass mark for the final test?The pass mark for the test is 70%. If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course. When will I receive my certificate?Once you have completed your test you can log in to your account and download/print your certificate any time you need it.How long does it take to complete the course?We estimate that the course will take about 3 hours to complete in total, plus an additional 30 minutes for the end of course test. Course Content Module 01: What are Consumer Rights and why do they Matter? Module 02: Fundamental Consumer Rights Module 03: Consumer Contracts and Agreements Module 04: Unfair Business Practices Module 05: Unsolicited Marketing Communication and Unethical Marketing Practices Course Detail Course Access: Lifetime Exams Included: Yes Compatibility: All major devices and browsers Need to train your Team? Contact Us for Discounts on Multiple Subscription Purchases.
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Digital Consumer Management : Understanding and Managing Consumer Engagement in the Digital Environment
Integrating consumer behaviour, digital marketing, digital platform management, web analytics, and marketing insights, Digital Consumer Management provides a holistic understanding—from a brand perspective—of the management of consumers and consumption in the digital ecosystem. Chapters explore the key stakeholders in platform management, the multiple types of platforms used by brands, the various consumer-brand touchpoints, how the platforms are developed and with what goals in mind, managing consumer engagement and activities on these platforms, how the platforms are regulated, and the dark side of digital consumption.Theory is brought to life by practical examples and case studies from across sectors, and reflective questions and activities allow students to critically reflect on their learning. Providing a comprehensive picture of digital consumption activities, digital consumer behaviour across platforms, and how brands can manage and engage with the digital consumer, this text works as core and recommended reading for students studying digital consumer behaviour, digital marketing, and marketing management.Accompanying online resources include PowerPoint slides and an instructor’s manual.
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Consumer Psychology in a Social Media World
Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component in the social and economic lives of most individuals.Despite the rapid and widespread adoption of social media by consumers, research focused on individuals’ use thereof and its implications for organizations and society has been limited and published in scattered outlets.This has made it difficult for those trying to get either a quick introduction or an in-depth understanding of the associated issues to locate relevant scientific-based information.The book is organized into five broad sections. The first presents a summary overview of social media, including a historical and cultural perspective.The second section is focused on social media as a modern form of word of mouth, always considered the most impactful on consumers.It also touches upon a motivational explanation for why social media has such a strong and broad appeal.Section three addresses the impact that consumers’ switch to social media as a preferred channel has had on marketers’ branding and promotional efforts, as well as the ways in which consumer involvement can be maintained through this process.Section four takes a methodological perspective on the topic of social media, assessing ways in which big data and consumer research are influenced by novel ways of gathering consumer feedback and gauging consumer sentiment.Finally, section five looks at some consumer welfare and public policy implications, including privacy and disadvantaged consumer concerns. Consumer Psychology in a Social Media World will appeal to those who are involved in creating, managing, and evaluating products used in social media communications.As seen in recent financial and business market successes (e.g., Facebook, Twitter, LinkedIn, Instagram, Pinterest, WhatsApp, etc.), businesses focused on facilitating social media are part of the fastest growing and most valuable sector of today’s economy.
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Social Media Analytics in Predicting Consumer Behavior
Information is very important for businesses. Businesses that use information correctly are successful while those that don’t, decline.Social media is an important source of data. This data brings us to social media analytics. Surveys are no longer the only way to hear the voice of consumers.With the data obtained from social media platforms, businesses can devise marketing strategies.It provides a better understanding consumer behavior.As consumers are at the center of all business activities, it is unrealistic to succeed without understanding consumption patterns.Social media analytics is useful, especially for marketers.Marketers can evaluate the data to make strategic marketing plans.Social media analytics and consumer behavior are two important issues that need to be addressed together.The book differs in that it handles social media analytics from a different perspective.It is planned that social media analytics will be discussed in detail in terms of consumer behavior in the book.The book will be useful to the students, businesses, and marketers in many aspects.
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Are cars consumer goods?
Yes, cars are considered consumer goods because they are purchased by individuals for personal use. They are not used for production or resale, but rather for transportation and convenience. Consumers have the option to choose from a variety of car models, features, and brands based on their preferences and needs.
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What is consumer sovereignty?
Consumer sovereignty is the idea that consumers have the ultimate power and control in the market economy. It means that consumers, through their purchasing decisions, determine what goods and services are produced and how resources are allocated. In a market where consumer sovereignty is present, businesses are incentivized to produce goods and services that meet the demands and preferences of consumers in order to be successful. This concept is a fundamental principle of free market economies and emphasizes the importance of meeting consumer needs and preferences.
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What is consumer mentality?
Consumer mentality refers to the mindset and behavior of individuals when it comes to making purchasing decisions. It encompasses the attitudes, beliefs, and motivations that drive consumers to buy certain products or services. This mentality is influenced by various factors such as personal preferences, social influences, marketing strategies, and economic conditions. Understanding consumer mentality is crucial for businesses to effectively target and appeal to their target audience.
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What is consumer behavior?
Consumer behavior refers to the study of how individuals, groups, or organizations make decisions about purchasing, using, and disposing of goods, services, and ideas. It involves understanding the factors that influence consumers' choices, such as their motivations, attitudes, perceptions, and preferences. Marketers use this knowledge to develop strategies that effectively target and influence consumer behavior, ultimately leading to increased sales and customer satisfaction. Understanding consumer behavior is crucial for businesses to successfully meet the needs and wants of their target market.
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Consumer Behaviour and Digital Transformation
This comprehensive textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision making globally.The book will enable readers to develop a coherent understanding of the basic underpinnings of consumer behaviour as they relate to individual and group-oriented consumption decisions, offering insight into how consumer behaviour, contemporary real-life situations, and digital technology are inextricably linked. Key learning objectives, exercises and activities, boxed examples and analytical frameworks facilitate and enrich students’ learning.Each chapter includes ‘pause, plan, and practice (PPP)’ activities, as well as real-life case studies exploring digital consumption, digital consumer experiences, and digital trends across industries, from global companies such as Nike and McDonald’s to the digital transformation of SMEs.Combining a thorough examination of traditional theory with a fresh approach to the impact of digital transformation on consumer behaviour, this textbook should be core reading for advanced undergraduate and postgraduate students studying Consumer Behaviour, Consumer Psychology, Customer Experience Management, and Digital Marketing. This book will be accompanied by online resources for the use of instructors, including PowerPoint slides and a test bank.
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Consumer Behaviour and Digital Transformation
This comprehensive textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision making globally.The book will enable readers to develop a coherent understanding of the basic underpinnings of consumer behaviour as they relate to individual and group-oriented consumption decisions, offering insight into how consumer behaviour, contemporary real-life situations, and digital technology are inextricably linked. Key learning objectives, exercises and activities, boxed examples and analytical frameworks facilitate and enrich students’ learning.Each chapter includes ‘pause, plan, and practice (PPP)’ activities, as well as real-life case studies exploring digital consumption, digital consumer experiences, and digital trends across industries, from global companies such as Nike and McDonald’s to the digital transformation of SMEs.Combining a thorough examination of traditional theory with a fresh approach to the impact of digital transformation on consumer behaviour, this textbook should be core reading for advanced undergraduate and postgraduate students studying Consumer Behaviour, Consumer Psychology, Customer Experience Management, and Digital Marketing. This book will be accompanied by online resources for the use of instructors, including PowerPoint slides and a test bank.
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Consumer Behaviour
Informal yet academically rigorous in style, this fun and attractively laid out textbook continues to provide a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and a wealth of learning features throughout. The text is balanced in its coverage of both psychological and sociological aspects of consumer behaviour, and examples of consumer behaviour are selected from around the globe, including many of the world’s most popular brands and also B2B companies. This new edition has been fully updated to cover the impacts of the Covid-19 pandemic on consumer behaviour as well as the ongoing effects of technology, social media, digitalisation and climate change in adapting consumer behaviours. This textbook is essential reading for all students studying Consumer Behaviour. Zubin Sethna is a Professor of Entrepreneurial Marketing and Consumer Behaviour at Regent’s University London.
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Consumer Behaviour
Informal yet academically rigorous in style, this fun and attractively laid out textbook continues to provide a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and a wealth of learning features throughout. The text is balanced in its coverage of both psychological and sociological aspects of consumer behaviour, and examples of consumer behaviour are selected from around the globe, including many of the world’s most popular brands and also B2B companies. This new edition has been fully updated to cover the impacts of the Covid-19 pandemic on consumer behaviour as well as the ongoing effects of technology, social media, digitalisation and climate change in adapting consumer behaviours. This textbook is essential reading for all students studying Consumer Behaviour. Zubin Sethna is a Professor of Entrepreneurial Marketing and Consumer Behaviour at Regent’s University London.
Price: 137.00 £ | Shipping*: 0.00 £
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Is money a consumer good?
Money itself is not considered a consumer good because it is not a tangible product or service that is used directly to satisfy a consumer's needs or wants. Instead, money is a medium of exchange that allows consumers to purchase goods and services. It is a tool that enables consumers to acquire consumer goods and services, but it is not a consumer good in and of itself.
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After the consumer, tension arises.
After the consumer, tension arises as businesses strive to meet the ever-changing demands and preferences of their customers. This tension can manifest in various ways, such as in the form of competition among businesses to attract and retain customers, pressure to innovate and stay ahead of market trends, and the need to continuously improve products and services to maintain customer satisfaction. Ultimately, this tension drives businesses to adapt and evolve in order to stay relevant and successful in the marketplace.
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How are consumer decisions made?
Consumer decisions are made through a complex process that involves several factors. First, consumers identify a need or want, then they gather information about the available options. This information can come from various sources such as advertising, word of mouth, or online reviews. Next, consumers evaluate the alternatives based on factors such as price, quality, and brand reputation. Finally, they make a decision and take action, which can include making a purchase or choosing not to buy. Throughout this process, personal preferences, past experiences, and external influences all play a role in shaping consumer decisions.
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What is an informed consumer?
An informed consumer is someone who has knowledge about a product or service before making a purchasing decision. This includes understanding the features, benefits, and potential drawbacks of the product, as well as being aware of alternatives and pricing. Informed consumers also take into account factors such as reviews, ratings, and recommendations from others to make a well-informed choice. By being informed, consumers can make decisions that align with their needs, preferences, and budget.
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