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  • Digital Media Influence : A Cultivation Approach
    Digital Media Influence : A Cultivation Approach

    Populism, misogyny, rampage murders. Digital media seem to lie at the heart of sinister, intractable social challenges.Curiously, the very societies who fear such things are often dismissive of media research.Addressing key issues affecting global media industries, this book explains how to solve the present conundrum by appreciating the historical development of cultivation theory. Digital Media Influence ties cultivation themes, such as mean world syndrome, mainstreaming, the celebration of white male violence, the ridiculing of ageing women, the inhibition of activism, the mediatisation of religion and the erosion of trust in education, with contemporary digital media case studies.Considering the aftermath of the Parkland murders, political memes, Islamophobia, the fate of female reality TV stars and the bad press directed at media education, Ruddock shows how these phenomena are born of media practices that cultivation theory began to dissect in the 1950s. Paying close attention to the life and work of George Gerbner, Digital Media Influence locates today’s questions in the historical forces and relationships that moved media industries closer to the heart of global politics in the mid-20th century.It makes Gerbner’s work relevant to all critical media researchers by providing a theoretical, methodological and historical steer for understanding new media influences.In explaining how one of the world’s leading media theories developed in relation to intriguing historical circumstances – many of them deeply personal – this book helps researchers of all levels to find their voice in writing on media issues.

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  • Influence : How social media influencers are shaping our digital future
    Influence : How social media influencers are shaping our digital future

    Digital influencing is one of the most exciting and disruptive new media industries, forecast to be worth over £10bn by 2020.Influencers now dominate the digital world and, when it comes to growth, they are consistently outperforming traditional media and brand advertising. Despite their prominence, digital influencers continue to be misunderstood and undervalued by many people, as those charged with incorporating the influencer space into their digital strategy rarely comprehend how this extremely powerful industry works.As one of the leading authorities on the influencer space, Sara McCorquodale demystifies exactly how it operates, as she interrogates the phenomenon, analyses its problems and forecasts its future.Influence draws upon first-hand interviews with world-renowned influencers, providing an invaluable insight into the inner-workings of digital culture and how it can best be used as an effective marketing and branding platform.This compelling guide on how to effectively identify and utilise the power of influencers is a must-read for anyone who wants their business to succeed and prosper online.

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  • Influence
    Influence


    Price: 8.99 £ | Shipping*: 3.99 £
  • Influence
    Influence

    Get ready to see the world of teen influencers they'd never want you to share . . . From the bestselling author of PRETTY LITTLE LIARS Sara Shepard and actress and social media star Lilia Buckingham 'Literally could not put this book down.Absolutely loved it!' Annie LeBlancDelilah is Internet-famous, in LA and at the start of something incredible.Everything is going to change . . . but not necessarily in the way she imagines. Jasmine is a child star turned media darling. Her selfies practically break Instagram. But if the world knew who Jasmine really was? Cancelled. Fiona is everyone's best friend, always smiling. But on the inside? The girl's a hot mess. If they discovered her secret, it wouldn't just embarrass her: it would ruin her. Scarlet isn't just styled to perfection: she is perfection with a famous boyfriend and an online fanbase devouring her every move.But every perfect thing has a fatal flaw. To everyone clicking, DMing, following and faving, these girls are living the dream; but are they really?The sun is hot in California . . . and someone's going to get burned.

    Price: 7.99 £ | Shipping*: 3.99 £
  • What influence do digital media have on students?

    Digital media has a significant influence on students, shaping their learning experiences and social interactions. It provides access to a wealth of information and resources, allowing students to engage with diverse perspectives and ideas. However, it also presents challenges such as distractions and potential negative impacts on mental health. Digital media can also impact students' communication skills and ability to critically evaluate information. Overall, digital media has the potential to both enhance and hinder students' academic and personal development.

  • How does media influence occur?

    Media influence occurs through the dissemination of information, ideas, and messages to a wide audience through various channels such as television, radio, social media, and print. This influence can shape public opinion, attitudes, beliefs, and behaviors by framing issues, setting agendas, and providing a platform for different perspectives. Media can also influence individuals by providing role models, shaping cultural norms, and promoting certain products or ideologies. The constant exposure to media content can lead to the internalization of values and beliefs, ultimately impacting how individuals perceive the world around them.

  • Does social media influence us?

    Yes, social media does influence us in various ways. It can shape our opinions, beliefs, and behaviors by exposing us to different perspectives and information. Social media also has the power to influence our purchasing decisions, lifestyle choices, and even our mental health. It is important to be mindful of the content we consume on social media and critically evaluate its impact on our lives.

  • Can music influence politics?

    Yes, music can influence politics by shaping public opinion, raising awareness about social issues, and mobilizing people to take action. Music has the power to inspire and unite people, making it a powerful tool for political movements and activism. Artists have used their music to express political messages and challenge the status quo, often leading to social and political change. Additionally, music can be used as a form of protest and resistance against oppressive political systems. Overall, music has the potential to play a significant role in shaping political discourse and driving social change.

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  • Corrupting Influence
    Corrupting Influence


    Price: 14.99 £ | Shipping*: 3.99 £
  • Undue Influence
    Undue Influence

    Where's Nora Selleck? Nurse Florence Shaw investigates when a mysterious stranger walks into her patient's life - and then she disappears . . . Nurse Florence Shaw is worried about her patient and friend, elderly widow Nora Selleck.When she encounters Nora in the market town of Stone seeming confused, Florence decides to pay her a visit in more familiar surroundings.But at Nora's house she meets Ben Evans, a mysterious young stranger who has befriended Nora.Who is Ben, and why is he encouraging Nora to miss her surgery appointments?Florence doesn't trust Ben.She's sure he doesn't have Nora's best interests at heart and is a threat to her vulnerable patient.But no one else, not even Nora's doctor, shares her concern.Until, one day, Nora suddenly disappears . . .

    Price: 21.99 £ | Shipping*: 3.99 £
  • Undue Influence
    Undue Influence


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  • Undue Influence
    Undue Influence


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  • Can pornographic content influence my sexuality?

    Yes, pornographic content can influence your sexuality. Exposure to pornographic content can shape your attitudes and beliefs about sex, intimacy, and relationships. It can also impact your sexual preferences, desires, and behaviors. It's important to be mindful of the potential influence of pornographic content and to critically evaluate its impact on your sexuality.

  • Do video games influence dreams?

    Yes, video games can influence dreams. When someone plays video games before going to bed, the content and emotions from the game can carry over into their dreams. This phenomenon is known as the "Tetris effect," where elements of the game are incorporated into the dream experience. Additionally, the immersive nature of video games can impact the subconscious mind, leading to dreams that are influenced by the game's themes, characters, and settings.

  • How does gaming influence relationships?

    Gaming can have both positive and negative impacts on relationships. On one hand, gaming can provide a shared activity for couples or friends to bond over, leading to stronger connections and shared experiences. However, excessive gaming can also lead to neglect of relationships, as one partner may prioritize gaming over spending quality time with their loved ones. It is important for individuals to find a balance between gaming and maintaining healthy relationships to ensure that gaming does not negatively impact their connections with others.

  • How can companies influence media coverage?

    Companies can influence media coverage through various means such as issuing press releases, organizing press conferences, providing exclusive interviews or access to key executives, sponsoring events or programs, and cultivating relationships with journalists and media outlets. By strategically managing their public relations efforts and maintaining open communication with the media, companies can shape the narrative and ensure that their key messages are being conveyed to the public. Additionally, companies can leverage social media platforms to engage directly with their audience and generate positive buzz that may attract media attention.

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