Products related to Introduction:
-
Content Production for Digital Media : An Introduction
This book provides an introduction to digital media content production in the twenty-first century.It explores the kinds of content production that are undertaken in professions that include journalism, public relations and marketing.The book provides an insight into content moderation and addresses the legal and ethical issues that content producers face, as well as how these issues can be effectively managed.Chapters also contain interviews with media professionals, and quizzes that allow readers to consolidate the knowledge they have gathered through their reading of that chapter.
Price: 69.99 £ | Shipping*: 0.00 £ -
Introduction to Digital Media
New and updated English translation of the highly successful book on digital media This book introduces readers to the vast and rich world of digital media.It provides a strong starting point for understanding digital media’s social and political significance to our culture and the culture of others—drawing on an emergent and increasingly rich set of empirical and theoretical studies on the role and development of digital media in contemporary societies.Touching on the core points behind the discipline, the book addresses a wide range of topics, including media economics, online cooperation, open source, social media, software production, globalization, brands, marketing, the cultural industry, labor, and consumption. Presented in six sections—Media and Digital Technologies; The Information Society; Cultures and Identities; Digital Collaboration; Public Sphere and Power; Digital Economies—the book offers in-depth chapter coverage of new and old media; network infrastructure; networked economy and globalization; the history of information technologies; the evolution of networks; sociality and digital media; media and identity; collaborative media; open source and innovation; politics and democracy; social movements; surveillance and control; digital capitalism; global inequalities and development; and more. Delivers a reliable, compact and quick introduction to the core issues analyzed by digital culture studies and sociology of information societiesInterweaves main topics and theories with several examples and up-to-date case studies, often linked to our everyday lives on the internet, as well as suggestions for further readingsAnchors examples to discussions of the main sociological, political, and anthropological theoretical approaches at stake to help students make sense of the changes brought about by digital mediaUses critical sociological and political theory alongside every day examples to discuss concepts such as online sociality, digital labor, digital value creation, and the reputation economy Clear and concise throughout, Introduction to Digital Media is an excellent primer for those teaching and studying digital culture and media.
Price: 28.95 £ | Shipping*: 0.00 £ -
Work in the Digital Media and Entertainment Industries : A Critical Introduction
This book is a first-of-its-kind critical interdisciplinary introduction to the economic, political, cultural, and technological dimensions of work in the rapidly growing digital media and entertainment industries (DMEI). Tanner Mirrlees presents a comprehensive guide to understanding the key contexts, theories, methods, debates, and struggles surrounding work in the DMEI.Packed with current examples and accessible research findings, the book highlights the changing conditions and experiences of work in the DMEI.It surveys the DMEI’s key sectors and occupations and considers the complex intersections between labor and social power relations of class, gender, and race, as well as tensions between creativity and commerce, freedom and control, meritocracy and hierarchy, and precarity and equity, diversity, and inclusivity.Chapters also explore how work in the DMEI is being reshaped by capitalism and corporations, government and policies, management, globalization, platforms, A.I., and worker collectives such as unions and cooperatives.This book is a critical introduction to this growing area of research, teaching, learning, life, labor, and organizing, with an eye to understanding work in the DMEI and changing it, for the better. Offering a broad overview of the field, this textbook is an indispensable resource for instructors, undergraduates, postgraduates, and scholars.
Price: 34.99 £ | Shipping*: 0.00 £ -
Creator Culture : An Introduction to Global Social Media Entertainment
Explores new perspectives on social media entertainmentThere is a new class of cultural producers—YouTube vloggers, Twitch gameplayers, Instagram influencers, TikTokers, Chinese wanghong, and others—who are part of a rapidly emerging and highly disruptive industry of monetized “user-generated” content.As this new wave of native social media entrepreneurs emerge, so do new formations of culture and the ways they are studied. In this volume, contributors draw on scholarship in media and communication studies, science and technology studies, and social media, Internet, and platform studies, in order to define this new field of study and the emergence of creator culture.Creator Culture introduces readers to new paradigms of social media entertainment from critical perspectives, demonstrating both relations to and differentiations from the well-established media forms and institutions traditionally within the scope of media studies. This volume does not seek to impose a uniform perspective; rather, the goal is to stimulate in-depth, globally-focused engagement with this burgeoning industry and establish a dynamic research agenda for scholars, teachers, and students, as well as creators and professionals across the media, communication, creative, and social media industries. Contributors include: Jean Burgess, Zoë Glatt, Sarah Banet-Weiser, Brent Luvaas, Carlos A.Scolari, Damián Fraticelli, José M. Tomasena, Junyi Lv, Hector Postigo, Brooke Erin Duffy, Megan Sawey, Jarrod Walzcer, Sangeet Kumar, Sriram Mohan, Aswin Punathambekar, Mohamed El Marzouki, Elaine Jing Zhao, Arturo Arriagada, Jeremy Shtern, Stephanie Hill
Price: 29.99 £ | Shipping*: 0.00 £ -
Creator Culture : An Introduction to Global Social Media Entertainment
Explores new perspectives on social media entertainmentThere is a new class of cultural producers—YouTube vloggers, Twitch gameplayers, Instagram influencers, TikTokers, Chinese wanghong, and others—who are part of a rapidly emerging and highly disruptive industry of monetized “user-generated” content.As this new wave of native social media entrepreneurs emerge, so do new formations of culture and the ways they are studied. In this volume, contributors draw on scholarship in media and communication studies, science and technology studies, and social media, Internet, and platform studies, in order to define this new field of study and the emergence of creator culture.Creator Culture introduces readers to new paradigms of social media entertainment from critical perspectives, demonstrating both relations to and differentiations from the well-established media forms and institutions traditionally within the scope of media studies. This volume does not seek to impose a uniform perspective; rather, the goal is to stimulate in-depth, globally-focused engagement with this burgeoning industry and establish a dynamic research agenda for scholars, teachers, and students, as well as creators and professionals across the media, communication, creative, and social media industries. Contributors include: Jean Burgess, Zoë Glatt, Sarah Banet-Weiser, Brent Luvaas, Carlos A.Scolari, Damián Fraticelli, José M. Tomasena, Junyi Lv, Hector Postigo, Brooke Erin Duffy, Megan Sawey, Jarrod Walzcer, Sangeet Kumar, Sriram Mohan, Aswin Punathambekar, Mohamed El Marzouki, Elaine Jing Zhao, Arturo Arriagada, Jeremy Shtern, Stephanie Hill
Price: 89.00 £ | Shipping*: 0.00 £ -
Digital Media Metaphors : A Critical Introduction
Bringing together leading scholars from media studies and digital sociology, this edited volume provides a comprehensive introduction to digital media metaphors, unpacking their power and limitations. Digital technologies have reshaped our way of life.To grasp their dynamics and implications, people often rely on metaphors to provide a shared frame of reference.Scholars, journalists, tech companies, and policymakers alike speak of digital clouds, bubbles, frontiers, platforms, trolls, and rabbit holes.Some of these metaphors distort the workings of the digital realm and neglect key consequences.This collection, structured in three parts, explores metaphors across digital infrastructures, content, and users.Within these parts, each chapter examines a specific metaphor that has become near-ubiquitous in public debate.Doing so, the book engages not only with the technological, but also the social, political, and environmental implications of digital technologies and relations. This unique collection will interest students and scholars of digital media and the broader fields of media and communication studies, sociology, and science and technology studies.
Price: 35.99 £ | Shipping*: 0.00 £ -
Race and Digital Media : An Introduction
Since the early days of the internet, there have been questions about how emerging technologies might one day liberate or further harm communities of color that already face structural inequalities of racism.As reliance on computing technologies increases, it is also important to address questions about racial bias in the design of digital platforms, labor inequalities in tech industries, and digital surveillance on Black and Brown communities. This textbook provides a comprehensive introduction to the theory and research on race and digital media.Focusing on the experiences of people of color in the United States, it explores the various ways that racism and white supremacy have shaped aspects of our digital world - from the infrastructures and policies that support technological development, to algorithms and the collection of data, to the interfaces that shape engagement.Yet it also reveals how communities of color have deployed digital media in ways that expand the public sphere, contest the status quo, and give voice to creativity and joy. Race and Digital Media provides an essential resource for students of communication, media, technology, and society.It shows how to make sense of our ever-changing digital media landscape in a way that centers the continued impact of institutionalized racism and the potential for anti-racist futures.
Price: 55.00 £ | Shipping*: 0.00 £ -
Digital Media Economics : A Critical Introduction
Written for a wide audience, from undergraduate and graduate students to citizens and activists, this book will teach you about how economics has influenced the digital technologies that we use every day. Most media textbooks won't tell you much about economic terms, concepts or principles; this book will explain to you the economic theory and history underpinning everything from advertising to computers, social networking sites and streaming services.With examples ranging from Elon Musk's takeover of Twitter to Amazon and the world of online shopping, Caraway offers a personal perspective about today's media technologies that will enrich your understanding of their technical, cultural, and social significance. Providing a comprehensive introduction to the basics of economics and putting theory into practice, Caraway offers an expansive approach to media economics in action. The book includes: - chapters on early economic thought and political economy - a two-part overview of the foundations of economics - a wide range of examples covering topics such as advertising, user-generated content and smartphones The detail and depth of this book, with its up-to-date case studies and broad approach, makes it the essential introduction to economics for media students.
Price: 33.99 £ | Shipping*: 0.00 £
Similar search terms for Introduction:
-
What is important in an introduction video?
In an introduction video, it is important to clearly and concisely introduce yourself and your purpose for creating the video. It's also important to make a strong first impression and engage the viewer's attention from the start. Additionally, the video should communicate your personality, passion, and expertise in a way that resonates with the audience. Lastly, it's crucial to set the tone for the rest of the video and provide a preview of what the viewer can expect.
-
Which introduction?
The introduction refers to the opening section of a piece of writing or speech that provides background information, sets the tone, and previews the main points that will be discussed. It serves to grab the reader's attention and introduce the topic in a clear and engaging manner. A well-crafted introduction is essential for capturing the audience's interest and guiding them through the rest of the content.
-
What is the introduction for GTA V Online?
The introduction for GTA V Online sets the stage for players to enter the vast and dynamic world of Los Santos and Blaine County. Players are introduced to a wide range of activities they can engage in, from heists and missions to races and competitive modes. The introduction also highlights the social aspect of the game, encouraging players to team up with friends or other players to tackle challenges together. Overall, the introduction serves to immerse players in the open-world experience of GTA V Online and sets the tone for the adventures that lie ahead.
-
What do you think about the introduction of digital health certificates?
The introduction of digital health certificates has the potential to streamline and simplify the process of verifying an individual's vaccination status and health information. It could also facilitate safer and more efficient travel and access to public spaces during the ongoing pandemic. However, there are concerns about privacy and data security that need to be carefully addressed to ensure that individuals' personal health information is protected. Additionally, there may be challenges in ensuring equitable access to digital health certificates for all individuals, particularly those who may not have access to technology or the digital literacy skills to navigate the system.
-
Can you replay the introduction of GTA V Online?
I'm sorry, but I cannot provide verbatim excerpts from copyrighted material such as the introduction of GTA V Online. However, I can provide a brief summary or discuss the game's features and gameplay if you would like. Let me know how I can assist you further.
-
How do you complete the introduction in GTA Online?
To complete the introduction in GTA Online, players must first create a character by customizing their appearance and choosing a starting location. Once the character is created, players will be introduced to the game world through a series of tutorial missions that teach them the basics of gameplay mechanics such as driving, shooting, and completing missions. By following these tutorial missions and completing the objectives given, players will progress through the introduction and eventually be free to explore the open world of GTA Online at their own pace.
-
What questions could one ask in a YouTube introduction video?
In a YouTube introduction video, one could ask questions such as: "What inspired you to start this channel?" "What type of content can viewers expect to see on this channel?" "What sets your channel apart from others in the same niche?" "How often can viewers expect new content to be uploaded?" "What are your goals and aspirations for this channel?" These questions can help viewers understand the creator's motivations, content focus, and future plans for the channel.
-
How do I create an introduction for a YouTube video?
To create an introduction for a YouTube video, start by introducing yourself and the topic of the video. You can also include a brief teaser or hook to grab the viewer's attention and make them want to keep watching. Consider using engaging visuals or music to make the introduction more captivating. Lastly, be sure to keep the introduction concise and to the point, as viewers have a short attention span.
* All prices are inclusive of VAT and, if applicable, plus shipping costs. The offer information is based on the details provided by the respective shop and is updated through automated processes. Real-time updates do not occur, so deviations can occur in individual cases.