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  • Media Analysis Techniques
    Media Analysis Techniques

    "This book provides a concise, thought-provoking, and cleverly-written introduction to major theories in media analysis, and it gives students new perspectives on the media they use." —Donna Halper, Lesley University In the Sixth Edition of Media Analysis Techniques, author Arthur Asa Berger once again provides students with a clearly written, user-friendly, hands-on guide to media criticism.The book empowers readers to make their own analyses of the media rather than just accept how others interpret the media.Media Analysis Techniques begins by examining four basic techniques of media interpretation—semiotic theory, Marxist theory, psychoanalytic theory, and sociological theory—that Berger considers critical for creative people to acknowledge if they are to understand how their creations translate to the real world.Application chapters then link popular culture to these four theories.Written in an accessible style that demystifies complex concepts, Media Analysis Techniques includes learning exercises, a glossary, study guides, and the author’s own illustrations. New to the Sixth Edition: A new chapter on discourse analysis offers students techniques for analyzing the language in texts.New content on psychological impact of social media shows that there are often negative consequences to using social media.Increased coverage of technology and social media helps readers apply time-tested analysis techniques to the latest media.Updated examples from popular culture bring theory to life.New drawings and photo images illustrate concepts and enhance the visual attractiveness of this book.New material around generational differences describe to students how each generation interacts with media differently, particularly the millennials. New discussions by thinkers who have made major impacts on popular culture, such as Daniel Chandler on semiotic codes Michel Foucault on change in cultures Mark Gottdiener on sign vehicles in semiotic theory Guy Debord on the Society of Spectacle Mark Thompson et al on Marx’s neglect of egalitarian political culture Marcel Danesi on myth and popular culture Ernest Kris on the Oedipus Complex Sigmund Freud on the purposes of jokes Clotaire Rapaille on the new "Global code." Teun van Dyk on discourse analysis and ideology Wolfgang Iser on reception theory

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  • Digital Signage Broadcasting : Broadcasting, Content Management, and Distribution Techniques
    Digital Signage Broadcasting : Broadcasting, Content Management, and Distribution Techniques

    Digital Signage Broadcasting is a perfect introduction to this new world of opportunities for media professionals in all areas.Whether you are in engineering, IT, advertising, or management, you will gain knowledge on the operations of digital signage systems, content gathering, customer billing, and much more on this new exciting media. This book includes coverage of basic elements, examples of advanced digital signage applications, as well as traffic capacity calculations that may be guidance when choosing means of distribution as physical media, broadband or satellite.Digital Signage Broadcasting helps you discover the fascinating possibilities of this new convergence medium with hundreds of author-created color 3D illustrated graphics and real-life photographs showing the capability and future of digital signage.

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  • Cloud Computing and Digital Media : Fundamentals, Techniques, and Applications
    Cloud Computing and Digital Media : Fundamentals, Techniques, and Applications

    Cloud Computing and Digital Media: Fundamentals, Techniques, and Applications presents the fundamentals of cloud and media infrastructure, novel technologies that integrate digital media with cloud computing, and real-world applications that exemplify the potential of cloud computing for next-generation digital media.It brings together technologies for media/data communication, elastic media/data storage, security, authentication, cross-network media/data fusion, interdevice media interaction/reaction, data centers, PaaS, SaaS, and more. The book covers resource optimization for multimedia cloud computing—a key technical challenge in adopting cloud computing for various digital media applications.It describes several important new technologies in cloud computing and digital media, including query processing, semantic classification, music retrieval, mobile multimedia, and video transcoding.The book also illustrates the profound impact of emerging health-care and educational applications of cloud computing. Covering an array of state-of-the-art research topics, this book will help you understand the techniques and applications of cloud computing, the interaction/reaction of mobile devices, and digital media/data processing and communication.

    Price: 59.99 £ | Shipping*: 0.00 £
  • Digital Painting Techniques : Practical Techniques of Digital Art Masters
    Digital Painting Techniques : Practical Techniques of Digital Art Masters

    Discover the tips, tricks and techniques that really work for concept artists, matte painters and animators.Compiled by the team at 3dtotal.com, Digital Painting Techniques, Volume 1 offers digital inspiration with hands-on insight and techniques from professional digital artists.More than just a gallery book - within Digital Painting Techniques each artist has written a breakdown overview, with supporting imagery of how they made their piece of work. Beginner and intermediate digital artists will be inspired by the gallery style collection of the finest examples of digital painting from world renowned digital artists.Start your mentorship into the world of digital painting today with some of the greatest digital artists in the world and delve into professional digital painting techiques, such as speed painting, custom brush creation and matte painting.Develop your digital painting skills beyond the variety of free online digital painting tutorials and apply the most up to date techniques to your digital canvas with Digital Painting Techniques for Animators.

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  • What techniques do film music composers use?

    Film music composers use a variety of techniques to enhance the emotional impact of a movie. They often use leitmotifs, which are recurring musical themes associated with specific characters, places, or ideas in the film. Composers also use instrumentation, dynamics, and tempo to create tension, suspense, or excitement in key moments of the movie. Additionally, they may incorporate sound effects or unconventional instruments to create unique and memorable sounds that help to immerse the audience in the film's world.

  • What are motivic processing techniques in music?

    Motivic processing techniques in music involve the manipulation and development of a musical motif or short musical idea. This can include techniques such as fragmentation, where the motif is broken down into smaller parts, or augmentation, where the motif is lengthened. Other techniques include inversion, retrograde, and transposition, which involve altering the pitch or rhythm of the motif. These techniques are used to create variation and development within a piece of music, adding interest and complexity to the composition.

  • Which martial arts include leverage techniques and similar techniques?

    Martial arts such as Judo, Brazilian Jiu-Jitsu, and Aikido incorporate leverage techniques and similar principles in their training. These arts focus on using an opponent's energy and force against them, rather than relying solely on one's own strength. By utilizing leverage and proper technique, practitioners can overcome larger and stronger opponents with efficiency and effectiveness.

  • Are narrative techniques possibly the same as linguistic techniques?

    Narrative techniques and linguistic techniques are related but not the same. Narrative techniques refer to the methods and strategies used to tell a story, such as point of view, plot structure, and character development. On the other hand, linguistic techniques pertain to the use of language, including grammar, syntax, and word choice. While narrative techniques often rely on linguistic techniques to convey the story, they are distinct in their focus and application. Narrative techniques are more concerned with storytelling, while linguistic techniques are more focused on the use of language itself.

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  • Mixed-Media Collagraph Prints : Creative Techniques
    Mixed-Media Collagraph Prints : Creative Techniques

    This practical and well-illustrated book gives a full account of how to make bold, dynamic collagraph prints.It explains a range of techniques from drypoint to collagraph, as well as viscosity printing and mixed media.Packed with finished examples, it also celebrates printmaking as an art form in itself, not just as a process for producing multiples, and encourages the artist to find their own distinct style. The book provides inspiration to achieve vibrant textures and exciting surface effects and there are practical tips to encourage you to experiment and play.

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  • Guitar Rhythm and Techniques For Dummies, Book + Online Video and Audio Instruction
    Guitar Rhythm and Techniques For Dummies, Book + Online Video and Audio Instruction

    Improve your guitar-playing rhythm, feel, and timing If you want to improve your timing, sharpen your technique, or get inspired by new ideas, Guitar Rhythm & Technique For Dummies breaks down the basics of reading, counting, strumming, and picking rhythms on guitar to make you an ace on the axe in no time.With the help of this friendly guide, you'll learn to play examples of eighth and sixteenth note rhythms—including common strum patterns heard in popular music—to improve your guitar rhythm, feel, and timing.Plus, access to audio downloads and online video lessons complement the coverage presented in the book, giving you the option of supplementing your reading with additional visual and audio learning. There's no denying that guitar is one of the coolest musical instruments on the planet.Okay, perhaps undeniably the coolest. Whether you bow at the feet of Chuck Berry, Keith Richards, the Edge, or Eddie Van Halen, they all have one thing in common: they make it look incredibly, naturally easy!However, anyone who's actually picked up a guitar knows that mastering rhythm and technique is something that takes a lot of practice—not to mention good coaching.Luckily, Guitar Rhythm & Technique For Dummies makes your aspirations to play guitar like the pros attainable with loads of helpful step-by-step instruction on everything from mastering hammer-ons, pull-offs, and slides to perfecting your picking—and beyond. Covers strum patterns, articulations, picking techniques, and moreShowcases musical styles such as pop, rock, blues, folk, and funkIncludes techniques for playing with both your right and left handProvides access to online audio tracks and video instruction so you can master the concepts and techniques presented in the book Whether you're new to guitar or an advanced player looking to improve your musical timing and skills, Guitar Rhythm & Technique For Dummies quickly gets you in the groove before the rhythm gets you.

    Price: 19.99 £ | Shipping*: 3.99 £
  • Video Production : Disciplines and Techniques
    Video Production : Disciplines and Techniques

    This seminal text, now in its thirteenth edition, provides a comprehensive and accessible overview of the operations underlying video production. It provides thorough coverage of the theory and techniques readers need to know, balancing complexity with practical how-to information about detailed subjects in a concise, conversational style.The book has been updated to incorporate recent changes in the video production pipeline–emphasizing digital video, non-linear video production, streaming platforms, mobile production, and do-it-yourself video–while maintaining the foundational, nuanced, teamwork-based approach that has made the book popular. Chapters include key takeaways, review questions, on-set exercises, and QR codes, and a comprehensive glossary defines all the key production terms discussed.An accompanying eResource includes downloadable versions of the forms and paperwork used in the book, in addition to links to further online resources.

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  • Digital Compositing for Film and Video : Production Workflows and Techniques
    Digital Compositing for Film and Video : Production Workflows and Techniques

    Written by senior compositor, technical director, and master trainer Steve Wright, this book condenses years of production experience into an easy-to-read and highly informative guide suitable for both working and aspiring visual effects artists.This updated edition of Digital Compositing for Film and Video addresses the problems and difficult choices that professional compositors face daily with an elegant blend of theory, practical production techniques, and workflows.It is written to be software-agnostic, so it applies to any brand of software.It features many step-by-step workflows, powerful new keying techniques, and updates on the latest tech in the visual effects industry with all-new content on artificial intelligence (AI) for visual effects (VFX), Universal Scene Description (USD), Virtual Production, and Cryptomattes.A companion website offers images from the examples discussed in the book allowing readers to experiment with the material first-hand.This edition also adds Nuke workflows to the companion website for the first time.

    Price: 71.99 £ | Shipping*: 0.00 £
  • What are the four film music techniques called?

    The four film music techniques are leitmotif, underscoring, source music, and Mickey Mousing. Leitmotif involves associating a specific musical theme with a particular character, idea, or emotion. Underscoring is the use of music to enhance the mood or atmosphere of a scene without being directly heard by the characters. Source music is when music is incorporated into a scene as part of the story, such as characters listening to a radio. Mickey Mousing refers to the synchronization of music with on-screen actions or movements.

  • What techniques can be used to mix Schranz music?

    To mix Schranz music, DJs can use a variety of techniques such as beatmatching, looping, and layering. Beatmatching involves aligning the tempo and beats of two tracks to create a seamless transition between them. Looping allows DJs to repeat a specific section of a track to extend its duration and create a continuous flow. Layering involves blending multiple tracks together to create a more complex and dynamic sound. Additionally, DJs can use effects such as filters, delays, and reverbs to add depth and texture to the mix.

  • What are MMA techniques?

    MMA techniques refer to the various martial arts skills and strategies used in mixed martial arts competitions. These techniques can include striking techniques such as punches, kicks, elbows, and knees, as well as grappling techniques like takedowns, submissions, and ground control. MMA fighters must be proficient in a variety of techniques from different martial arts disciplines in order to be successful in the sport. Training in MMA techniques involves a combination of striking, grappling, and conditioning drills to develop a well-rounded skill set for competition.

  • What are separation techniques?

    Separation techniques are methods used to separate mixtures into their individual components. These techniques rely on the differences in physical or chemical properties of the substances in the mixture. Some common separation techniques include filtration, distillation, chromatography, and centrifugation. These techniques are essential in various fields such as chemistry, biology, and environmental science for isolating and purifying substances.

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